Woman of the Day is: Tamra Eker

To celebrate and inspire women in Canada, the BCCTC launched the ‘Woman of the Day’ Campaign (WoD) on February 25th, 2017, as part of BCCTC’s Women in Business event. The campaign profiles a variety of women, from entrepreneurs to those established on the corporate ladder. The aim is to demonstrate the huge amount that women have achieved in Canada so far, to feel proud and to encourage women to be unstoppable. Their interviews also provide an insight into the issues they have faced and their opinions on issues that women still face in business in 21st Century Canada.

Tamra Eker


Managing Director

BritishAmerican Business

Women continue to be deeply underrepresented at the executive level. The lack of supportive infrastructure and opportunity to see enough women who have blazed the trail first means that, for many women, as they develop both their professional and personal lives, the assumption is a choice must be made.

To collectively break the glass ceiling, there must be more supportive corporate programs and more proactive & preemptive encouragement for women to continue to grow in their careers while living multifaceted lives.

Until young women see more role models that look like them, from diverse ethnicities and socioeconomic backgrounds, mothers, caregivers, etc. with a seat at the table and voice at the executive level, there cannot be change and we cannot break the glass ceiling.

But there is good work being done and a new generation with little interest in being held back. My young daughter, before she knew better, would refer to the President of the United States as 'she'. There is indeed hope for the future.


Imagine a gender equal world. A world free of bias, stereotypes and discrimination. A world that's diverse, equitable, and inclusive. A world where difference is valued and celebrated. Together we can forge women's equality. Collectively we can all #BreakTheBias.